Lend.In Recognized as the Top Vendor in 'Emerging Category' in the Commercial Loan Origination Report by Aite Group
In learn this case study, learn how Vietnam’s largest consumer finance enterprise gained a first-mover advantage in the Vietnamese consumer lending market and pioneered revolutionary change within the industry .
Customers appreciate convenience and speed of accessing loans from mobile devices. Recently, Aditya Birla Finance, needed to leverage a digital lending mobile app in addition to their existing website in order to access a richer, tech-savvy audience and keep up with the trend and existing preferences.
Our client was looking to build a digital lending platform to showcase internet-enabled businesses to access aligned and blended capital in their growth journey. This was achieved with Tribe – a platform where entrepreneurs connect with investors by providing a microscopic visibility into their enterprise journey.
Traditional processes in which stakeholders of start-ups or emerging businesses had to approach investors or gain enough traction to attract investors attention, were becoming increasingly complicated and time consuming due to the complex nature of the process involved. Raising investor funding was almost always limited by geography due to changing policies, currencies, the lack of reach for borrowers and visibility for investors. Several other limitations of assessing risk through credit scores, lock-in periods etc. brought about the need for a digital lending platform that could break the regional barriers for borrowers and investors, simplify the lending process and bridge the massive gaps between the stakeholders, in the traditional lending process.
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